I had a fascinating phone interview this week with Christina, “CK” Kerley, a brilliant marketing consultant who’s increasingly moving into the Internet of Things arena. I strongly suggest that you check out her videos.
She was most interested in my comments about the management implications of the IoT. I told her that a lot of companies that still practice traditional hierarchical, top-down management won’t be able to fully capitalize on the IoT because a critical element of it that isn’t fully understood is that for the first time, everyone in a company will be able to simultaneously share near-real-time information.
That’s going to bring about fundamental change to those companies that are willing to share information:
- people will be able to carry out their responsibilities more efficiently because they will have real-time information
- it will be possible to break down “silos” between departments, as personnel in various departments will have simultaneous information to the the same information, increasing collaboration
- it will also be possible to share information simultaneously with your supply chain and customers, reducing inefficiency and increasing collaboration.
I’ll guarantee you: when that happens, unprecedented innovation will result, because individuals will be empowered as never before.
One company that clearly gets it is GE, which is really practicing what it preaches about the “industrial internet” (if you have access to the print edition of Time, check out their recent story about making it in America again — it features GE’s Schenectady factory manufacturing the new Durathon batteries — one of the ways it is able to compete with the Chinese is that the assembly line is laden with sensors to relay real-time information…).
I was fascinated by this story about GE’s collaboration with Quirky and Electric Imp to hold a contest to develop several IoT products in time for the holiday 2013 season. The disparity in size between the goliath GE and Quirky and Electric Imp couldn’t be more pronounced, but GE opted to partner with them:
“GE will open thousands of its most promising patents and new technologies to the Quirky community for the development of new consumer products; and a co-branded product development initiative to build a full line of app-enabled connected devices for the home in areas such as health, security, water or air that will be developed using advanced manufacturing tools and technologies. This new line of products will be co-branded Wink: Instantly Connected.”
Yep, with the Internet of Things collaboration will be critical, and I suspect GE will head the pack!
