Sweet! The Internet of Things at Friendly Fenway! Let’s Play Two!

Posted on 4th April 2014 in Internet of Things, marketing, mobile, retail

There’s only one thing I love more than the Internet of Things, and that’s the World Champion Boston Red Sox — the personification of Boston Strong. Last year’s championship meant more here than the two most recent ones, because it went a long way toward healing the terrible pain we collectively felt in the Hub of the Universe after the horrible Marathon Day bombings.

— source: The Boston Globe

So what could be sweeter than to blog about the new MLB mobile app debuting at Friendly Fenway today as part of Opening Day! Overall, 20 0f the 30 MLB clubs will use it this year.

The app’s enabled by Apple’s iBeacon technology, and the presence of iPhone users who have Bluetooth turned on will be detected by the iBeacon sensors, just as at the Apple Store and a growing number of retailers, such as Macy’s.  According to the Boston Globe, not all features will be available immediately, but eventually:

“Patrons can use it to plan a full day at Fenway, from viewing the Sox’s schedule to purchasing electronics tickets that scan at the entry gates — even to plot the best route to the park. Once inside, iPhone users with Bluetooth enabled can “check in” and be detected by iBeacon sensors to receive special offers from the team. If David Ortiz blasts a home run, for instance, the Sox could instantly disseminate coupons for Big Papi T-shirts.”

According to Sox’ COO Sam Kennedy, the app will help the teams compete with the allure of in-home technology:

““Our huge competitor is the advent of incredible HD technology, so we have to make sure the experience at Fenway is better than the experience at home … Obviously, we’re biased — we don’t think there’s any substitute for coming to Fenway Park — but that is what we’re competing with. You have the time commitment and the cost, so we need to make sure that when you’re coming you’re getting a great, fully integrated experience.”

Last year one of my sons and I had the incredible experience of sitting in row two behind the backstop (thank you Ron & Lisa!), and in my mind nothing can compete with a day or night at the “lyrical little bandbox of a ballpark,” as Updike famously wrote. But for those with less of a passion or who don’t have such an historic ball yard to to visit, the app can make a competitive difference.

And now, as Mr. Cubs, Ernie Banks, would say, “It’s a great day for a ball game. Let’s play two”!

 

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