Charles Duhigg: the Power of Habit

Posted on 26th October 2012 in Uncategorized

(Liveblogging @ Center for Connected Health Symposium) draws analogy between medicine and Starbucks:  cues and rewards now known to change habits. Starbucks sells experience, but problem is that workers haven’t had any work experience, were being rude.   Started to study research on how to sustain performance over time, build willpower. Learned that willpower could be taught by making it a habit: taught them L.A.T.T.E. method to deal with bitchy customers. Really worked.

Example from hospital where recovery rates from knee & hip replacement soared simply because doctors had asked them to identify rewards they’d get for exercising.

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