(Liveblogging from Center for Connected Health Symposium) creating new market for medicine: health itself. Changing because of new devices for self-measuring, such as Fitbit and FuelBand. Quantification helping change habits: suddenly have a “craving for fitness.” Also have genetic info: she’s had her genome mapped through 23andWe.
Genomera: allows you to do research on yourself, set up own controls, etc. Next step will be ability to analyze own blood levels.
Employers likely to be next big market for use of Fitbits, etc., because they not only want to cut health care costs but also improve health.