Outside the (Shoe) Box Internet of Things Thinking!

Posted on 30th March 2015 in design, Internet of Things, retail, strategy, wearables

Could someone please forward this to Carrie Bradshaw? I don’t think she reads this blog, but she’d definitely be interested!

I’ve got to confess that I’m usually oblivious to the world of fashion — or appalled by it (there’s a current ad by Gucci in one of my wife’s magazines that frankly scares me: not sure which looks more weird: the emaciated, heavily-made-up model or the dress!), but this one caught my eye as a way women can have a more versatile wardrobe that takes up less space and saves them money!  Neat, huh?

Equally important, it may be the precursor of a wide range of mass-customized Internet of Things devices of all types that are more personal, create new revenue streams, and provide valuable feedback to the manufacturer on customer tastes.

Ishuu, a Lithuanian startup, is creating a new line of très stylish women’s shoes, Volvorii, that include a strip of e-ink material (similar to a Kindle screen) that can be customized by the owner simply by opening an app on her phone! The requisite electronics are housed in the heels.

As of this writing, the Volvorii Indegogo campaign has raised $34,000 of its $50,000 target, with 14 days to go. If I didn’t send every spare dollar to Loyola University – Maryland for my son’s tuition, I think I’d drop a few on this one: it really intrigues me!

If Ishuu is smart, I’d suggest that they throw open the API for the shoes, and allow bright young fashion design students to submit new designs for the insert.

As for those IoT-based products that are more personal, create new revenue streams, and provide valuable feedback to the manufacturer on customer tastes, here are a few more exciting examples to get you noodling about how you might redesign your own products to capitalize on this potential:

What I love about this as a consumer is that we will no longer have to make difficult binary choices between products: instead of either/or, it will be this/and this (in the case of the Watch and these shoes, I love that there will be so many choices that you’ll be able to change your choice on the fly depending on your mood or other factors.  I’m going to choose toe-tapping Mickey when I’m with my grandchildren, the Utility to keep track of biz during the day, and the Simple for more dignified evening wear.

These fall into my What Can You Do Now That You Couldn’t Do Before category. It’s going to take us a while to ditch our old, more limited mindsets, but the rest will be better for everyone.

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