Outside the (Shoe) Box Internet of Things Thinking!

Posted on 30th March 2015 in design, Internet of Things, retail, strategy, wearables

Could someone please forward this to Carrie Bradshaw? I don’t think she reads this blog, but she’d definitely be interested!

I’ve got to confess that I’m usually oblivious to the world of fashion — or appalled by it (there’s a current ad by Gucci in one of my wife’s magazines that frankly scares me: not sure which looks more weird: the emaciated, heavily-made-up model or the dress!), but this one caught my eye as a way women can have a more versatile wardrobe that takes up less space and saves them money!  Neat, huh?

Equally important, it may be the precursor of a wide range of mass-customized Internet of Things devices of all types that are more personal, create new revenue streams, and provide valuable feedback to the manufacturer on customer tastes.

Ishuu, a Lithuanian startup, is creating a new line of très stylish women’s shoes, Volvorii, that include a strip of e-ink material (similar to a Kindle screen) that can be customized by the owner simply by opening an app on her phone! The requisite electronics are housed in the heels.

As of this writing, the Volvorii Indegogo campaign has raised $34,000 of its $50,000 target, with 14 days to go. If I didn’t send every spare dollar to Loyola University – Maryland for my son’s tuition, I think I’d drop a few on this one: it really intrigues me!

If Ishuu is smart, I’d suggest that they throw open the API for the shoes, and allow bright young fashion design students to submit new designs for the insert.

As for those IoT-based products that are more personal, create new revenue streams, and provide valuable feedback to the manufacturer on customer tastes, here are a few more exciting examples to get you noodling about how you might redesign your own products to capitalize on this potential:

What I love about this as a consumer is that we will no longer have to make difficult binary choices between products: instead of either/or, it will be this/and this (in the case of the Watch and these shoes, I love that there will be so many choices that you’ll be able to change your choice on the fly depending on your mood or other factors.  I’m going to choose toe-tapping Mickey when I’m with my grandchildren, the Utility to keep track of biz during the day, and the Simple for more dignified evening wear.

These fall into my What Can You Do Now That You Couldn’t Do Before category. It’s going to take us a while to ditch our old, more limited mindsets, but the rest will be better for everyone.

Apple Watch: killer app for IoT and lynchpin for “smart aging”

Wow: glad I put up with all of the tech problems during the Apple product launch today: the Apple Watch was worth it! It really seems as if it will be the killer device/app for the Internet of Things consumer market, and I think it may also be the lynchpin for my vision of “smart aging,” which would link both wearable health devices and smart home devices.

The elegant, versatile displays (it remains to be seen how easy it will be for klutzes like me to use the Digital Crown and some of the other navigation tools) plus the previously announced Health and Home Apps that are part of iOS 8 could really be the glue that brings together Quantified Self and smart home devices, making “smart aging” possible.

Activity AppIt will take some time to learn all about the watch and to see what apps the “Watch Kit” spawns, but here are some immediate reactions:

  • sorry, but I think it could kill the Lechal haptic shoes before they get off the ground: why have to pay extra for shoes that will vibrate to tell you where to go when your watch can do the same thing with its “Taptic Engine”?
  • I think I’ll also ditch my Jawbone UP, as much as I love it, for the Apple Watch: the video on how the Activity and Workout apps will work makes it look incredibly simple to view your fitness data instantly, vs. having to open an app on your phone.
  • (Just dreaming here): if they can pull off that neat “Milanese Loop” band on one of the versions that clamps to itself, what about not just a heart beat monitor, but a band that converts into a blood-pressure cuff? Guess that wouldn’t be accurate on the wrist, anyway, huh?