The New IoT Math: 1 + 1 + 3 — Jawbone UP24 now controls Nest thermostat

A chance conversation about the IoT the other day turned me on to this elegant proof-of-concept that what I call “Smart Aging” to help seniors be healthier and avoid institutionalization is possible: my Jawbone UP bracelet could now control my Nest thermostat (if I had one: with three heating zones in my house, I’m gonna wait until the NEST price drops before I’ll buy them…).

That, ladies and gentlemen, is exactly what I’m talking about with my concept of “Smart Aging” for seniors, which would combine:

  • Quantified Self devices such as Jawbone UPs, Nike FuelBand, the congestive heart failure necklace,  or the Biostamp sensor (more about that one in a future post!) that will easily and unobtrusively monitor your bodily indicators and, if you choose, report them to your doctor, both to improve diagnoses, and to encourage you to adopt healthy practices such as a daily walk.
  • smart home devices such as the NEST or the voice-activated Ivee hub.

Even better, if device manufacturers get it about one of my Essential Truths about the IoT:  who else could use this data?, they will allow free access to their algorithms, and someone will realize that 1+1=3: the two devices are even more powerful when linked! In this case, the Jawbone UP is powerful, and so is the Nest, but something totally new is possible when they are linked:

“By connecting your UP24 with your Nest Thermostat, the temperature of your house will automatically adjust to a temperature you prefer – the moment you go to bed or wake up.

“Through UP Insights, we have shared the fact that an ideal sleeping environment is cooler, between 65 and 72 degrees. With the Nest integration, we no longer just tell you this fact. We make it a reality. Once your band enters Sleep Mode, your thermostat will kick down to your ideal temperature. And when you wake? You guessed it. Your thermostat will automatically adjust to a warmer temperature… all without leaving your bed.”

Nest-2_thermostatJawbone_UpHow cool (or hot, depending on the season…) is that?

I particularly like it for seniors because of one UP feature: instead of setting a precise wake-up alarm, you also have the option of creating a 30-minute window when it it should vibrate to wake you, with the exact time determined by what the UP determines is the ideal point in your natural sleep cycle.  Some working people on extremely tight morning schedules may not want to take advantage of that option, but for seniors, answering to no one but themselves, that would be an added benefit: get the best possible sleep, AND get up in a warm house (oh, and while you’re at it, why not link in some Phillips HUE lights and a coffee pot plugged in to a Belkin WeMo socket, so that you’ll also have fresh-brewed coffee and a bright kitchen?).  Sweet!

Do the math: one IoT-empowered device is nice, but link several more of them, and 1 + 1 = 3 — or more!

CK Kerley brings pizzazz to IoT marketing!

Posted on 7th January 2014 in Internet of Things, M2M, marketing

I’ve been away, really celebrating the holidays with my family and working on revisions to my e-book on managing the IoT for mainstream companies.  What better way to return than with a new publication that really gives some oomph to marketing the IoT?

The Smart Revolution

I met CK Kerley when she made some nice comments about my SmartStuff e-book intro to the IoT, and have been impressed by the energy and pizzazz that she brings to the marketing aspect of the IoT — elegant tech can only take you so far, and then you need to sell the stuff!

Now CK has a free e-book on marketing the IoT, The Smart Revolution, and it’s a great jumping off point for planning your own IoT marketing strategy. You can quickly finish it one one sitting — then come back to it again and again for future inspiration.

What comes through time and time again throughout the brief tome is something I hope also comes through in this blog and in my forthcoming e-book: the IoT won’t just make current things (literally and figuratively) better: if we fully exploit its potential, it will result in fundamental transformation!

Kerley emphasizes that marketers don’t have any choice about whether to embrace smart devices: consumers will force them to do so:

“The benefits of smart capabilities will have profound implications upon tomorrow’s customers who will be much more demanding, much more impatient, and much more savvy, with much higher standards.

“Mark my words, marketers: Dumb things won’t merely be an inconvenience to your customers; they will be all but intolerable to them—and wholly irrelevant in the 21st century marketplace. While smart brands give marketers a competitive advantage today, that advantage will rapidly transform into tomorrow’s cost of entry.”

Kerley also emphasizes that this transformation will be more than bells-and-whistles for consumers: it will have a profound, positive impact on their quality of life:

“Now marketers can move from developing individual dumb products for customers to engineering fuller, smart solutions that truly change customers’ lives. You are enabled to remove the mystery that has shrouded entire areas of your audiences’ lives and infuse it with transparency—empowering them to make better decisions that lead to better outcomes.

“Marketers can eliminate the overwhelming complexity that has plagued their customers’ lives and, through their smart brands, replace it with sheer simplicity. And you can expand the roles your brands play in customers’ activities—a move that your markets will welcome because it will transform static components into dynamic experiences for them.

“Finally, in a sea change for companies, we can migrate from mass- producing products shipped from our factories to micro-personalizing offerings that are only truly complete when they are in the hands of our customers.”

She’s taken the tack of organizing IoT marketing in terms of 5 basic principles, with several brand examples for each to show that the IoT is a current reality, not a laboratory dream. Think of those examples as ammunition to convince skeptical executives that the IoT is a reality and the time to develop a strategy is now!

Here they are:

  1. Value: “smart brands expand value by transforming single, dumb products into fuller, smart solutions.”  Examples:
    1. Asthmapolis Smart Inhaler: “transforming a product that manages asthma attacks into a solution that works to prevent asthmatic episodes” (because it’s location aware) (see my post about the TellSpec food analyzer)
    2. Nike+ Smart Basketball Shoes: “Transforming a sporting accessory into a fitness partner that tracks players’ progress in real time”
  2. Empowerment: “smart brands empower customers through new insights that drive better outcomes,” such as self-monitoring Quantified Self devices’ that empower patients to be full partners in their health care. Examples:
    1. MC10’s Smart BioStamp: “24/7 Monitoring of vital statistics takes the mystery out of health and arms patients and physicians with the data to provide better care.”
    2. Jawbone UP: My fav Xmas present? Other than the totally-outside-the-box, totally-unexpected MacBook Pro, I love my new Jawbone UP, and the ability it gives me to track my fitness activities!
  3. Simplicity: “smart brands remove complexity — and replace it with simplicity.”
    1. GlowCaps Smart Pill Bottles: “Removing the complexity of remembering to take medication by turning the simple pill bottle into a smart reminder.” Still one of my fav IoT pioneers!
    2. IntelligentM SmartBand“replacing the complexity of hand-hygiene compliance by turning healthcare workers’ wristbands into personal, real-time reminders.” This is my fav of Kerley’s examples: one of of my cousins got very, very sick at America’s finest hospital (it may or may not be in Baltimore…) from a Hospital-Acquired Infection — which usually occur because personnel forget to wash their hands! “Through RFID technology, the SmartBand works by communicating with other objects (such as IV bags) that reminds workers to sanitize their hands by buzzing three times. Then, once workers have thoroughly washed all areas of their hands for the correct amount of time, the wristband buzzes once, signaling workers that they can proceed with their treatments.”  How cool is that???
    3. Tagg Smart Pet Tracker: “Eliminating the complexity of keeping dogs in the yard by simply turning their collar into a smart pet tracker.”
  4. Experience: “Smart brands turn static elements into dynamic experiences.” Examples:

    1. Vail Resorts Smart Ski Pass: “turning the dumb ski pass into a dynamic device unleashes an entirely new skiing experience.” I got a little preview of this transformation skiing in the Berkshires last year: the lift ticket was a glorified RFID tag. However, this goes far beyond!”When visitors get to each lift, their tickets—enabled with RFID technology—are scanned and automatically record each skier’s lift rides, calculate their vertical skiing feet and tally their ski days.”To review progress, users simply need to access the online site or mobile app replete with stats, maps and achievements that tell the story of the customers’ “epic” days or “epic” seasons—with Vail featuring a separate kids’ site for children under 13. The site, app and smart ski ticket do more than just record data, they award skiers with special pins commemorating hundreds of milestones, special adventures and unique accomplishments for each day—and each season—at each of Vail’s collection of ski resorts.” Neat!
    2. GolfSense Smart Golf Sensor: “a smart globe becomes a new virtual participant — and a golfer’s secret weapon — in the game experience.” OK, this one hurts: for a short while this Fall, before I did a competitive products search, I thought I had the KILLER IoT golfing app. Alas, while it did have some unique elements, this and some other apps do a good enough job that there was no reason to develop mine. Fame and fortune remain around the bend (or on the next tee).
  5. Personalization: “smart brands are micro-personalized by customers, not mass-produced by companies.” Examples:
    1. The Nest themostat: everyone’s IoT poster child. Its sensors even observe if the house is vacant (although I’ve always worried that you might just be absorbed in a book for hours on end, not moving, so the Nest would decide to put you on chill. What’s your actual experience with it??)
    2. Target’s Smart Shopping Experience: (in the design phase) “An idea that turns a big-box store full of products into a personalized store tailored to your specific needs.” I will ignore the opportunity of a bad joke at Target’s expense…

So check it out, and, if you’re a corporate marketer, add your voice to our chorus to get your C-level execs fired up about the IoT’s revolutionary potential. Thanks, CK!

$6 billion market for wearable computers

Posted on 13th May 2013 in health, Internet of Things

One of the most fascinating branches of the Internet of Things is wearable computers, because they will have such an effect on our personal lives.

From the increasingly ubiquitous Fitbit, Fuelband, and Jawbone UP fitness monitors to potential lifesavers such as the Peeko onesie to ward off SIDS or slippers that detect a change in a senior’s gait in time to notify caregivers and avoid a fall, they are

Jawbone UP

likely to become woven into the fabric of daily living. Juniper Research predicts that sales of wearable devices may be near 70 million by 2017.

 

Bloomberg News did a wrap-up on the potentially $6 billion market today.

Companies already making apps for smartphones and tablets may find capitalizing on the new market will basically be found money:

“For many companies already making apps for smartphones and tablets, the cost of developing wearable apps would be incremental. Modifying an existing smartphone app to run on a device like a watch might only take ‘a couple of hours,’ said David Kincaid, founder of San Diego-based Mobile Software Design LLC, the maker of the FreeCaddie golfing app.”